Have you ever heard the phrase “content is king”? It's a popular saying among marketing professionals who understand the value of a digital content strategy as part of their overall marketing strategy. And it's not hard to see why so Image Masking many small businesses are investing in a digital content strategy. According to DemandMetric, content marketing costs 62% less than traditional marketing tactics, but generates about 3x more leads. Not to mention that conversion rates are 6 times higher for those who use content marketing than for those who don't. The Image Masking affordability and effectiveness of content marketing makes it the ideal tactic for brands that want to make an impact with a smaller marketing budget.
In fact, based on a 2019 CMI report, 65% of marketers say they have a documented content strategy at their fingertips. And the remaining 32% have not documented it. So you see, we have 97% of online marketers who are really Image Masking successful in strategizing their content. But if you're just getting started with your digital content strategy, you might be wondering where to start? Below, we'll walk you through the steps to developing an effective digital content strategy that drives real results. Don't want to wait long enough to read this article? So contact us to Image Masking schedule a call today to start your digital content strategy plan! Building buyer personas The first step in building your digital content strategy is to develop buyer personas.
Before you can start creating content that engages your audience, you need to know who they are and what's important to them. The buyer persona is a generalized profile of your ideal buyer that you can use to better understand what Image Masking motivates your customers. It's important to note that you can have multiple buyer personas. In fact, most brands have 2-3 ideal customers that they try to reach with their messaging. While these personas may be very similar, it's important to create distinct profiles so that you can create content that directly addresses each Image Masking buyer's needs and challenges. To start creating your buyer personas, you'll need to do some research. This will include both general market research and research on your current customers.