If you're on the long haul and we're obviously one of those companies that's in it for the long haul, you look at it and you're like, 'Well, what's the risk I'm lending to create backlinks, in two or three years, Google could penalize us for that? If you open up Majestic or whatever and put in your competitor's domain, and you're like, I'm going to drop by here and find out if they have any links that would like to get. Or, however, you want to start this process. If you go there, you end up seeing millions and millions of backlinks from everywhere, like every dark corner of the internet. You can look up Domain Authority and try to figure out, Which of these might work for me? but you really don't know much about those links. You have to research every one of them and it really kills the productivity of the whole thing.
First of all, there's a whole bunch fax list of duplicates. You might be looking there and have to scroll through many, many pages to find the items you need. We built a backlink tool about 2 years ago. The guiding principle was: only show you backlinks that will be safe for you. Never show duplicates either. Let's just make it as productive as possible and make sure you never have to worry if this link is going to get you in trouble. The main reason these are safe backlinks is that they are all indexed by Google. They are currently indexed by Google. What's interesting about this is that because we have our other database, we have the database, we know exactly what the authority is, what the link equity of that link is, because we know what each page ranks on. To listen to this Marketing Nerds podcast with Mike Roberts & Brent.
Download and listen to the full episode at the top of this article Subscribe through iTunes Sign up to IFTTT to receive an email whenever the Marketing Nerds Podcast RSS feed has a new episode Listen on Think you have what it takes to be a marketing nerd?If so, message Jones on Twitter or email her at Visit our Marketing Nerds Archive to listen to other Marketing Nerds podcasts! Content should play an important role in your content marketing strategy. , using your brand voice as a draw. A big part of that drawdown is seeing the great content you share. Many companies use their various earned, owned, and paid marketing channels to simply share links to their website content assets and blog posts - without regard to quality, relevance, or why. they share them. This can be a major drag on members of the public.