The holiday season is upon us, and as an e-commerce store owner, you should prepare for it. This is the only time of year when your store can make up to 40-50% of its annual sales. You can feel the tension in the air and the stress on the streets, in the stores, and especially on your e-commerce platform. People want to surprise their families and enjoy such a magical vacation. Although many have no idea what to buy or simply don't have time to shop. It's an opportunity for you and your online store to make your customers happy. You need to make everything easy and accessible to them - from gift ideas to fast shipping, easy returns, an intuitively designed website, and more.
In this article, we'll look at 14 tips that will help you turn your eCommerce store into Santa's workshop. 1. Prepare a holiday sales plan Start with the basics - you need a solid sales plan. Set your goals for the holiday season ahead of time. The holidays are the best time to attract new customers to your website and retarget old ones. You need to decide on gift packages and special promotions. Plan the necessary changes you need to make to your platform design. Don't forget the marketing strategy either. 2. Decorate your store with a holiday design Decorate company banner design your site's home page accordingly. You don't need to redesign the entire website. Often you can simply add a “skin” to main sections and pages. Choose a cute holiday theme and be as creative as possible. For example, you can create a winter fairy tale on your website and boost the holiday spirit. Or you can set up a timer counting down the days until Christmas (or other seasonal holidays).
This trick produces a sense of urgency that the holidays are coming and customers need to shop as soon as possible and also adds to the Christmas mood. Whichever holiday theme you choose, adhere to the following rules: Add holiday sales to the site. Highlight your promotions and gift packages. Don't change too much in terms of navigation. You want returning customers to be able to easily find what they are looking for. Don't forget the call-to-action buttons. 3. Plan holiday promotions Plan your holiday promotions. Promotions drive sales and make it easier for customers to choose what to buy, especially if they're undecided. Choose the best sellers What are your best-selling products? Do some research.